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5 Steps to Good Decision Making

Before you make a decision, it is important to define the problem or question you’re trying to answer. Misdefining the problem or question can send your decision train off track. Also, the goal must be specific, measurable, and timely.

Identify your objective

Identify your objective

The first step in making a good decision is to identify your objective. If you don’t know what you want, you may end up pursuing an alternative that doesn’t serve your needs. By identifying your objective, you will be able to compare different alternatives and evaluate them in a systematic way.

Gather information

One of the most important steps in good decision making is to gather information from as many sources as possible. This could mean talking to colleagues in other organizations or conducting market research. Gathering information can also help you identify different solutions to the same problem.

Evaluate your decision

In order to make a good decision, you need to gather relevant information before you make the decision. This can range from details gathered during meetings to more in-depth research. Regardless of the information available, make an effort to think about as many different solutions as possible before you make a final decision.

Convert your decision into action

Converting your decision into action is a vital part of good decision making. Many decisions fail because key factors are ignored. Knowing the situation and identifying whether the problem you’re facing is real will help you make the right decision. It is also essential to evaluate your decision to see how it affects your current situation. Then you can choose another option if you’ve realized that it doesn’t work out.

Sense check your decision

Many Facebook marketers struggle with knowing when to change best-performing campaigns, or when to let the algorithms learn which ad types work best. Most marketers rely on their gut instinct and changes to their CTR, CPM, and conversion rates to make these important decisions.


Making good decisions is essential to success in any field. By gathering information, evaluating options, and converting your decision into action, you can be sure that you’re making the best possible choices.